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Fast Moving Consumer Goods (FMCG)

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are low-cost products that are sold quickly, replaced, or fully used within a year, usually in a matter of days, weeks, or months, i.e. soft drinks, toiletries, and grocery items.

Our sector-focused team delivers expert insight into best practice, current trends, issues, demands and requirements of FMCG businesses. Our forum integrates best practice knowledge and thought leadership ideas to assist in every aspect of your property needs. By having a greater understanding of the issues effecting your business and aligning property requirements with business objectives, we can help keep you ‘stay fresher and last longer’ than the competition.

We understand that being in the right location at the right price is key to success, but there are challenges to consider:

FMCG Real Estate Challenges

  • Rising prices and the global economic slowdown is a concern for both manufacturing and logistics companies
  • The drive towards efficiency is high on the agenda
  • Faster growing emerging markets will be a key market for UK exporters seeking growth, at least over the short term
  • Growth prospects are still dominated by downside risks and the Euro-zone crisis remains a threat to exports and manufacturing
  • Manufacturers and logistics companies are shifting their focus to productivity and innovation across products, processes, and services

How can we add value?

The FMCG sector is facing increasing pressure to find greater business efficiencies and deliver increasingly complex customer demands. Real Estate is a key element of the business process and often represents a significant cost.. By having a greater understanding of the issues affecting your business we can align your property requirements with your business objectives, keeping you ahead of the competition.

Our combined team of professionals include surveyors, accountants, project managers and business consultants whose skills are suited to meet your varied and complex requirements across the globe. Some of the services we provide are:

Business consulting

From real estate due diligence for merger and acquisition activity, to location analysis and portfolio optimisation programs (including workplace strategy), our focus is helping you deliver your business objectives while reducing risk.

Corporate strategy

We help you optimise the value of your property while considering the impact on your firm’s balance sheet; implementing everything from global lease administration, lease abstraction and database management to strategic analysis and assisting in decision making and execution.

Global lease administration

To help minimise the associated risks of managing your corporate portfolio, we provide you with the detailed business data you need to properly and intelligently implement your corporate strategy.

Transaction management

By implementing the “intelligent client” role in managing transactions, our agents and brokers can advise and facilitate smoother transactions, whether it’s a full property search and relocation or simply a lease renewal.

Programme and project management

We help you deliver base build and fit-out projects on time, within budget, and to specifications. We also have specialist dilapidations, mechanical and electrical and quantity surveying teams in-house.

Facilities management

We advise, plan and deliver on all aspects of the day-to-day occupation of property including service delivery, compliance, financial management, change and workplace efficiency. We deploy professional management teams supported by best -in-class/best-in-geography suppliers.

Valuation and lease advisory

C&W has one of the largest fully integrated real estate valuation and consulting teams in the world. We act as the foremost valuation advisor to corporations, institutional investors, and lenders on critical debt and equity investment decisions.


We help to reduce the environmental impact of your property to comply with legislation and to save costs.

Experience and Resources

Our FMCG Group draws on the expertise, knowledge and experience of our global network of real estate consultants, brokers and dedicated FMCG sector country representatives. Cushman & Wakefield has an international network of 15,000 professionals including researchers, strategists, business modellers, accountants, financial consultants and agents in 253 offices across 60 countries.

We have a broad range of clients in the FMCG sector including Kraft Foods, Unilever and Associated British Foods.


Cita Miriam Groom

Cita Miriam Groom

Capital Markets Investment


Frankfurt, Germany

Phone +49 69 50 60 73 273

Contact me